Flooring that cleans the air?

No, this isn’t an April Fool’s joke. We’re completely serious. At Y’s Way Flooring, we don’t joke about important things like flooring.

It’s true! Quebec flooring company Lauzon recently released the wood flooring, aptly named Pure Genius. Here are details right from their website:

“Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring – which comes in a wide range of styles and finishes – continuously breaks down airborne toxins, creating a constant supply of pure air in the home. In fact, studies show that the air in rooms installed with Pure Genius is up to 85 per cent cleaner than spaces without the flooring. “

In addition, the flooring manufacturer says the flooring not only cleans the air, it gets cleaner, and boasts a 30 year finish life-span (the flooring only cleans the air as long as the finish lasts).

We all love wood flooring for its durability, how easy it is to clean (especially with our Wisconsin weather) and the beautiful grains and finishes, but this takes the product to a whole new level. What are your thoughts on this product? Would you give this “smarter” product an A+?

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